Pau Hana
Brand Development
Pau Hana is a line of canned tropical cocktails made for the moment the day winds down and relaxation kicks in. Inspired by the Hawaiian phrase meaning “work is finished,” the brand channels laid-back island energy through bold typography, warm tropical colors, and illustrated details.
From the can designs and packaging to social media visuals, every element is built to feel fun, nostalgic, and easygoing. Pau Hana is all about slowing down, cracking open a drink, and enjoying a well-earned escape.
The Process
Every element of Pau Hana went through multiple rounds of revisions, giving me the chance to experiment with different styles, color palettes, and design approaches until I found the version that truly felt right. Throughout the process, my focus was on capturing the playful nostalgia of the tropics. While also creating a look and feel that reflected the easygoing, relaxing nature of the drink itself. The goal was to make something that felt both fun and inviting, a design that immediately transports people to that carefree, tropical mindset.
Softwares Used:
Adobe Illustrator
Adobe Photoshop